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Paridhi Fashion

About Us

Last updated 7 October 2026

Paridhi (परिधि) means attire — and that is all we think about. We are a small, India-based label bringing you sarees, kurtas, suit sets, lehengas, co-ords and dupattas that feel as good as they look.

What we believe in

  • Craft first. We work with weavers, block printers and karigars across Varanasi, Jaipur, Lucknow and Chanderi.
  • Honest pricing. Every price on our site is inclusive of GST, with no surprise charges at checkout.
  • Fit that works. Detailed size charts and easy size exchanges, because the right fit matters.

Who we are

Paridhi Fashion is operated by Anshu Chaube (Proprietor), trading as Paridhi Enterprises, Khasra No. 77, Village Haibatpur, Near Gole City Mall, Noida, Gautam Buddha Nagar, Uttar Pradesh – 201301. GSTIN: 09CPXPC8688G1ZX.

Questions? Write to us at support@paridhi.fashion — a real person will reply.